NH7 Weekender
The coolest music festival joined forces with the coolest student community to craft an exclusive student experience, while also achieving the seemingly impossible feat of promoting a music concert within college grounds.
Requirement
This case study delves into the effective execution of the NH7 Weekender College Activation Campaign, a strategic initiative aimed at activating the NH7 Weekender event within colleges in Mumbai and Pune.
Solution
Our approach was meticulously designed to captivate the attention of college students and ignite their enthusiasm for the NH7 Weekender event, with a primary focus on promoting the exclusive Under 21 Passes. As an official college partner of NH7 Weekender, we executed a comprehensive strategy combining traditional on-campus marketing with social media amplification by students themselves.
Campus Tour
Strategically placed vibrant posters & standees in high-traffic campus locations, including notice boards, club areas, canteens, and other student hubs
Digital Engagement
Utilized college WhatsApp groups to share creative content and direct ticket booking links for easy access.
Student-Generated Content
Encouraged students to share creatives and booking links on their Instagram stories to extend organic reach and foster excitement.
3 Days
Total Period
2 cities
Covered
2 Lakh+
Combinded Reach