Executing the daunting endeavor of raising Esports awareness from the grassroots level within colleges posed significant challenges, yet we accomplished it with success.

Requirement

This case study explores the dynamic execution of the College Rivals Campus Tour, a strategic initiative aimed at activating intercollegiate esports tournaments across 25 colleges in five cities.

Solution

Our meticulously crafted strategy was designed to captivate college students' attention and ignite their enthusiasm for the College Rivals Campus Tour. As esteemed partners of the College Rivals tournament, we orchestrated a comprehensive Campus Tour across 25 colleges, employing our unique on-campus marketing techniques.

Event Details

Campus Tour: We conducted the entire College Rivals Campus Tour across 25 campuses in five cities. This involved setting up and managing a state-of-the-art gaming truck on each campus, creating a buzz among students and promoting the upcoming esports tournament through various engagement activities.

On-Campus Activation: We strategically positioned eye-catching posters in high-traffic campus locations, including notice boards, club areas, canteens, and other student hubs.

On-campus activation: We harnessed the power of college WhatsApp groups to disseminate creative content and provide registration links for seamless access.

Instagram Collaboration: We collaborated with each college's official Instagram page, posting a collaborative content piece to further boost visibility and engagement among students.