Promoting the largest digital festival across Hyderabad's campuses sparked widespread anticipation and excitement, creating a buzz that reverberated throughout the city. This strategic campaign effectively engaged students, generating awareness and driving attendance to the event.

Requirement

This case study delves into the effective execution of the Dreamhack 2023 College Activation Campaign, a strategic initiative aimed at activating the Dreamhack event within colleges in Hyderabad.

Solution

We carefully crafted our strategy to engage and excite college students for the Dreamhack event, specifically highlighting the exclusive weekend passes for students. Being an official college partner for Dreamhack, we implemented a holistic approach that merged traditional on-campus marketing tactics with the power of student-driven social media amplification.

Task Details

Digital Engagement: Utilized college WhatsApp groups to share creative content and direct ticket booking links for easy access.

Student-Generated Content: Encouraged students to share creatives and booking links on their Instagram stories to extend organic reach and foster excitement.