The coolest music festival joined forces with the coolest student community to craft an exclusive student experience, while also achieving the seemingly impossible feat of promoting a music concert within college grounds.

Requirement

This case study delves into the effective execution of the NH7 Weekender College Activation Campaign, a strategic initiative aimed at activating the NH7 Weekender event within colleges in Mumbai and Pune.

Solution

Our approach was meticulously designed to captivate the attention of college students and ignite their enthusiasm for the NH7 Weekender event, with a primary focus on promoting the exclusive Under 21 Passes. As an official college partner of NH7 Weekender, we executed a comprehensive strategy combining traditional on-campus marketing with social media amplification by students themselves

Event Details

On-Campus Activation: Strategically placed vibrant posters & standees in high-traffic campus locations, including notice boards, club areas, canteens, and other student hubs.

Digital Engagement: Utilized college WhatsApp groups to share creative content and direct ticket booking links for easy access.

Student-Generated Content: Encouraged students to share creatives and booking links on their Instagram stories to extend organic reach and foster excitement.